May 6, 2013

Tammy Erickson’s speech on “The Influence of the Generations on
the Kitchen and Bath Industry” at KBIS was an enlightening discussion on how to cater to and attract these various generations.

Erickson, CEO of Tammy Erickson Associates, a firm that
specializes in helping clients build smart organizations, defines people of the
same generations as those of the same age who have experienced some of the same
global events, therefore sharing some of the same impressions. 

Her generations included:

Ÿ Traditionalists – accepting of institutions, accustomed
to using money as a metric of success

Ÿ Baby Boomers – competitive, appreciative of encouragement

Ÿ Gen X – focused on task completion, not time spent;
accustomed to using technology in the workplace

Ÿ Gen Y – want to broaden their options, family-centric,
appreciative of leadership development

Ÿ Re-Generation – the savvy generation that is gearing up;
one that saves money, rents, improvises and compromises 

As far as how to work with and gain the trust of the first four
generations that already apply, Erickson stressed how each is vastly different
and what kinds of things they respond to.

Traditionalists

This generation, Erickson said, enjoys cooking and appreciates
good kitchens. As far as work ethic, they respect the rules and want you to
play by the rules. They are big on good manners, logical communication and
face-to-face relationships.

Baby
Boomers

As money is their recognition for success, this generation would
rather stay and invest in their homes rather than move to a different location.
They desire beautiful, functional homes, which are often multi-generation
homes. Boomers appreciate positive feedback, appreciate community involvement
and believe that winners choose winners.

 Gen X

According to Erickson, money is still tight for this generation,
but housing is important and they will spend money on remodeling. They are
family-oriented, and time spent with friends is important. Their kitchens are
the hub for cooking, recreation, kid time and socializing. Bathrooms are
important for taking care of child-care needs and can also offer a brief moment
of relaxation after a busy day. This generation appreciates choices and options
– as Erickson said, “They want you to tell them six ways a certain project can
be done.”

 Gen Y

According to Erickson, this generation is not purchasing kitchen
and bath design services in huge numbers just yet; they are just starting to
think about money and are eager to make their mark on the world. For them,
convenience trumps aesthetics. Their dream kitchen would have ample storage and
be crafted and authentic. They are big on technology, but will most likely
consult with their parents on any major remodeling decisions.