Golf pro Kerr, Kwiat tee up to fight breast cancer

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Golf pro Kerr, Kwiat tee up to fight breast cancer

May 06, 2010

At a launch event on May 4, LPGA golfer Cristie Kerr, pictured with W magazine's Brooke Magnaghi, wore pieces from her "Cristie Star Collection," a limited-edition jewelry collection produced in collaboration with Kwiat.

New York--Pro golfer Cristie Kerr and diamond jewelry company Kwiat have collaborated to design a limited-edition jewelry collection to help fund research for breast cancer, a disease that affected Kerr's mother.

On May 4, Kwiat invited guests to its Madison Avenue boutique for a launch event to celebrate the "Cristie Star Collection," for which part of the proceeds will support Birdies for Breast Cancer, a nonprofit foundation founded by Kerr in 2003 after her mother was diagnosed with the disease.

Inspired by Kwiat's "Signature Platinum Star Collection," the limited-edition collection includes drop earrings and a pendant featuring diamonds and pink sapphires set in 18-karat pink gold.

The earrings and pendant are available in two sizes. The larger-size earrings are priced at $6,600 while a smaller version is available for $3,425. Meanwhile, the large pendant retails for $3,700 and the smaller version retails for $2,150.

Ten percent of all proceeds will go directly to Birdies for Breast Cancer, the organization to which Kerr donates $50 for every birdie and $100 for every eagle she makes on tour, all in the nonprofit's mission to raise awareness and funds for breast cancer research.

The collection's launch will be supported by extensive national and local publicity, advertising, direct mail and retail displays, as well as an online campaign on Kwiat.com and Kerr's personal Web site, CristieKerrGolf.com.

In addition, Kerr will promote the launch by wearing the collection pieces on tour and to speaking engagements throughout 2010, and she will also display the Kwiat logo on her golf bag, the brand said in a media release.

"Kerr is an extraordinary example of someone unwavering in her commitment to excellence, not only professionally but personally," Greg Kwiat, chief financial officer, said in the release. "Like Kerr, personal passions inform professional aspirations at Kwiat. As a century-old, family-owned business, Kwiat's industry growth has always mirrored the personal ambitions of each new generation--it's been an organic partnership from the start."

The "Cristie Star Collection" will officially debut to the industry at the Couture show in Las Vegas next month.

For more information on Birdies for Breast Cancer, or to make a direct donation, visit CristieKerrGolf.com.

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