Danze collaborated with InReality to create a first-in-the-industry, digitally augmented in-store experience to help customers more easily navigate the product line and make shopping for the right product more of an experience. The hands-on display features the Smart Shelf, a playful, interactive experience that seamlessly blends real-world product interaction with an intuitive digital interface into a 6-ft. linear wall space. InReality affixed a selection of faucets to custom-designed acrylic display pods and tagged each pod with radio-frequency identification (RFID) technology. To trigger interactive on-screen content specific to a particular faucet, shoppers move a pod from the wall and place it on the Smart Shelf, which reads the RFID tag. The touchscreen display – with a digital archive of thousands of Danze products – then provides detailed product information quickly and easily.
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