With the introduction of the new Wave series laundry pairs, LG has entered the top-load market in the United States. The units feature a ColdWash option that combines the washing performance of warm water with the energy savings of cold water. Designed to be gentler on clothes, the WaveForce technology eliminates the agitator and moves the water in the tub so that it continuously penetrates fabrics with high-speed spinning for a thorough clean. These cleaning motions are the results of LG's Direct Drive motor, which operates without belts or pulleys, delivering power directly from the motor to the drum. This system results in increased efficiency, reduced noise and vibration, and a longer lifetime. The dryer models are designed to reduce wrinkles and odors, and offers a sanitizing cycle. Both units are available in white and graphite steel.