With its industrial character, the London Basin Company showroom is an ideal foil to the richly decorative porcelain sinks on display.
Located on the first floor of Design Centre East, the 325-sq.-ft. showroom is definitely compact, so the design maximizes the display space of every surface. Forty-seven sinks – the complete catalog – are arrayed on the walls and in 12 vignettes that show off London Basin’s other products, including vanity units, mirrors and brassware.
Anna Callis and her daughter Nathalie, founders of London Basin Company, had a clear vision for the design of the showroom: to create a space that was highly visual and vibrant.
In addition to the specialized displays for sinks, the showroom features 12 vignettes that incorporate the company’s collections of faucets, vanities and mirrors.
Along the one of the longer, 20.7-ft. walls, a series of 4-in.-deep MDF boxes running close to ceiling height form the basis for vignettes of vanities, sinks, taps and mirrors. Small removable panels located behind the faucets facilitate swapping out wall faucet designs without disrupting the rest of the display.
Deck-mounted taps are shown in situ and in all finishes and can be paired with any basin.
Sinks are easily demounted from displays, allowing clients to examine the basins up close and from all angles.