Flower Magazine Announces Return of Designer Showhouse

Image: Diane Carnevale

September 13, 2023

Boutique lifestyle magazine Flower names Baton Rouge, La., as the location for its 2023 designer showhouse and taps 15 high-profile Southern-based interior designers to create exceptionally inspirational interiors within the walls of the luxurious Georgian home. 

Ivy Residential Concepts designed and built the classically styled 6,000-sq.-ft. house. Located on the fabled Goodwood Estate in Baton Rouge, Ivy House is nestled within a 16 1/2-acre community dotted with live oaks, hollies, camellias and azaleas. The grounds will be professionally landscaped by Reich Landscape Architecture, one of the oldest operating landscape firms in the state of Louisiana. 

A walled courtyard leads guests into the house, where they will be greeted by a dramatic entry with a floating stairwell and a light-filled living room beyond. Other main-floor highlights include a gourmet kitchen and adjoining butler’s pantry, primary suite and dressing room outfitted in custom cabinetry, and nursery space designed to mature along with its occupant. Upstairs, a study and spacious family/media room offer opportunities to work or play, while two bedroom suites provide luxurious sanctums to retreat. The backyard beckons visitors outdoors and showcases the best in alfresco living with a covered porch ideal for year-round entertaining, a pool bedecked in marble surrounded by a chic hardscape and turf checkerboard design pool deck and a brick cabana for lounging and escaping the afternoon sun.

Flower magazine founder and editor-in-chief Margot Shaw enlisted design luminaries Barry Dixon as the honorary chair and Mary McDonald as the design chair.

“The Flower magazine designer showhouse offers a beautiful in-person experience that brings together all the elements that our readers are passionate about: decorating, entertaining, gardening, and travel,” said Shaw. “This year will be a celebration of design in the deep South and all of its lush landscapes, unique architecture, vibrant colors and rich flavors.”

Flower Magazine Baton Rouge Showhouse designers are:

• Arianne Bellizaire, Arianne Bellizaire Interiors
• Rachel Cannon, Rachel Cannon Limited
• Kara Cox, Kara Cox Interiors
• James Farmer, James Farmer Designs
• Amanda Smith Fowler, Style Editor, Flower magazine
• Ashley Gilbreath, Ashley Gilbreath Interior Design
• Chad Graci, Graci Interiors
• Susan Hable, Hable
• Will Huff and Heather Dewberry, Huff-Dewberry, Inc.
• Benjamin Johnston, Benjamin Johnston Design
• Megan Molten, Megan Molten
• Lisa Palmer, SummerHouse
• Ware Porter, Ware M Porter and Company
• Laura Roland, Laura Roland Interiors
• Veronica Solomon, Casa Vilora Interiors

Staying true to the magazine’s founding ethos, Shaw has enlisted renowned floral designers to grace the spaces with stunning arrangements, including Dunn and Sonnier, Hummingbird Floral Studio, Kim Starr Wise, Michelle West Design Studio and Pick-a-Petal Floral Design.

Tickets to the Flower showhouse can be purchased online at flowermag.com/showhouse. A portion of showhouse ticket sales will benefit St. Jude Children’s Research Hospital. 

Visitors can expect to see a wide range of design styles, from traditional Southern elegance to modern interpretations of Southern charm and easy living. The showhouse will remain open for tours Friday through Sunday between Nov. 3 and 26.

The showhouse could not come to life without sponsors, including Ann Connelly Fine Art, B. Viz Design, Bella Notte, Bevolo Gas & Electric Lights, Blumera, Chaddock, Chelsea House, Coley Home, Currey & Co,, European Turf Company, Fabricut, Farrow & Ball, Fireside Antiques, Hartstone, Hickory Chair, Kravet, L’Atelier Paris, LEE Industries, Liberty Fabrics, Little English, Marmi, New Ravenna, Ngala Trading, Palmer Industries, Replacements, Ltd., Serena & Lily, The Rug Company, Thompson Traders, Universal Furniture, Waterworks and York Wallcoverings. With the help of these sponsors, the 15 showhouse designers will transform rooms into breathtaking displays of their skills and creativity. The Showhouse tours will also include pop-up shops from the following: A Bientot, Abbey Glass, Dillard’s, Hillary Jackson, Little English and M. Donohue Collection.