February 4, 2021

KBB had a chance to sit down with Danielle Mikesell, Wilsonart’s global vice president of marketing and design, to see what the company has in store for KBIS Virtual.

What can KBIS attendees expect to see from Wilsonart during the show this year?
“Wilsonart is thrilled to be returning to KBIS this year, with Wilsonart Home taking center stage! Inspired by the beauty of the world around us, Wilsonart Home offers everything under one roof – curated design collections, best-in-class products with custom capabilities and unmatched service and quality that bring a “wow” factor into residential environments.”

Show attendees will have the opportunity to see first-hand how nature has inspired everything from Wilsonart’s designs to the introduction of Wilsonart Home and the sustainability of our products. Within Wilsonart Home, we will be showcasing our Artistry Collections, the new Calacatta Quartz Collection and our Wetwall Water-Proof Wall Panel System.

We will also be hosting a full schedule of virtual events where attendees can hear from Wilsonart design, product and industry experts on a variety of topics. Booth attendees will also have a chance to win the new Peloton Bike + Essentials.”

Can you tell us more about Wilsonart Home?
“Wilsonart Home is a one-stop shop that takes residential environments to the next level. Imagine having nature’s very best colors, shapes and textures at your fingertips to create endless design possibilities within the home. A curation of our most sought-after collections, Wilsonart Home offers designs inspired by the world around us and keeps the whole design space in mind with surfaces that are versatile enough to be used anywhere – on countertops, cabinets, walls and everything in between.

Plus, Wilsonart Home offers the residential industry the same unparalleled design leadership, superior products, curated design collections and unmatched service and quality for which the Wilsonart brand has been known for 65 years.

Wilsonart Home’s engineered surface materials range from trending aesthetics to tried-and-true classics, and our best-in-class materials allow for countless forms of expression. Wilsonart Home collections include Wilsonart Quartz, Wilsonart THINSCAPE Performance Tops, Wetwall Water-Proof Wall Panel System, Wilsonart HPL, Wilsonart Solid Surface and more.”

You can learn more about the Wilsonart Home here.

You mentioned the Artistry Collections are part of the Wilsonart Home offerings, can you tell us more?
“At the center of Wilsonart Home are the Artistry Collections, which are designed to bring the best of Wilsonart into residential environments with collections curated by the finest designers in the world. Keeping the whole space in mind, the collections combine innovation, creativity and possibility to bring together colors, textures and surface varieties that elevate and inspire. With the Artistry Collection, design professionals and homeowners can imagine endless possibilities and be confident in their choices.”

The new Quartz Collection sounds beautiful – can you share what KBIS attendees can expect from this collection?
“The new Wilsonart Quartz Calacatta Collection is making its official debut at KBIS with unique designs inspired by Calacatta marble, derived from Italy’s Carrara region, and is actually one of the rarest stones on earth. The collection features an array of designs with vibrant whites and deep, elegant veining that timelessly and effortlessly complement a wide variety of interiors.

And the best part, the Wilsonart Quartz Calacatta Collection provides an environmentally sustainable choice while offering one of the world’s most sought-after marble looks. Wilsonart Quartz is man-made, using state-of-the-art technology that gives architects, designers and homeowners color consistency throughout slabs and allows for a beautiful installation. Engineered quartz offers the best of both worlds: a coveted look combined with daily ease and long-term durability.”

What live sessions will Wilsonart be offering during the show and where can attendees find out more?
“Members of the Wilsonart Design Team will be hosting a range of live sessions covering nearly all Wilsonart has to offer, including Design Trends, Wilsonart Quartz, Wilsonart Performs and, of course, Wilsonart Home plus more. These sessions will be packed with valuable information and expert insights that attendees won’t want to miss! Details can be found in our virtual booth or by signing up for the Wilsonart e-newsletter.