Salone Embraces Change
December 27, 2022
The 61st edition of the Salone del Mobile.Milano – at Rho Fiera Milano April 18-23, 2023 – promises to be brimming with new things and strongly geared to quality.
The first thing to point out is the huge investment in resources and energy for Euroluce (Pavs. 9-11 and 13-15). The biennial devoted to lighting will boast a revolutionized exhibition layout, reworking the concept of proximity inherent in so many of Italy’s historic town centres, by creating an irregular, geometrically polygonal, fluid and free ring conceived by the studio Lombardini22, designed to optimise the user-friendliness of this great exhibition. This new exhibition format is packed with interdisciplinary and experiential cultural content, ranging from architecture to art (exhibitions, talks, workshops, installations), curated by Beppe Finessi, alongside a number of young curators as well as special guests such as leading contemporary artists. Formafantasma will play a pivotal role, turning Euroluce into an ideal city inside the new layout, designing public spaces and special cameos, in a foretaste of the possible future evolution of the trade fair format itself.
Maria Porro, president of the Salone del Mobile.Milano, said, “Thanks to team work, Euroluce will be transformed into a great visitor experience, with opportunities to find about and actually touch extremely high-quality products and to learn more about themes connected with the lighting world through a top-level cultural offering geared to buyers, professionals and the design community as a whole. We like to imagine it as a dialogue between architecture and design, a source of inspiration and enrichment for the visitor. From this perspective, it’s interesting that a number of companies specialising in technical products have accepted the challenge to take part in the Salone.”
This approach has extended from Euroluce to the trade fair as a whole, to some extent, involving rethinking the format from an innovative and contemporary perspective and coming up with appropriate and effective solutions and proposals to counter the challenges facing the trade fair scene.
After listening carefully to all the exhibiting companies – some of which will be making a hugely enthusiastic return after a period of absence, and others that will be making their debut with equal confidence – the Salone will be making new support and visibility tools available through the Salone digital platform and the online services connected to it. Equally, in-depth research has been carried out, involving more than 2,300 field interviews with visitors from all over the world, in a bid to ascertain how best to improve the trade fair experience and its accessibility. This has triggered a new vision for the upcoming edition of the Salone, which will be held on a single level at the fairgrounds, a decision that will enable us to optimize the visitor experience.
Lastly, SaloneSatellite will be in a new but entirely natural location inside the Euroluce pavilions, given that it represents the future of design par excellence, and the 2023 edition will devote a particular focus to the Design Schools and Universities with the theme “Design School: Building the (im)possible. Process, Progress, Practice.” By putting the spotlight on them, SaloneSatellite wants to underscore the unforgettable contribution they have made and continue to make to the training of young designers and to the advancement of design.
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