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Berenson Launches Signature Display Program

September 18, 2019

Berenson hardware will be showcased in a fresh and exciting new way, as part of the brand’s signature display program Premium by Berenson. The company has taken some of its most popular hardware and finishes and collected them in eight new displays. The boards are larger and feature product from both Berenson and R. Christensen by Berenson in stylish layouts.

“Premium by Berenson was developed to highlight our hardware in sophisticated designs,” said Melanie Busch, Berenson marketing director. “These displays are for luxury showrooms with a discerning eye. The larger board allows the hardware to stand out and create more options for display, including wall mounting.”

The hardware has been grouped by four styles: Contemporary, Transitional, Traditional and Appliance Pulls. Product information will not be on the front of the board but can be found on a planogram (POG) sticker on the back. Branding will be optional.

Premium by Berenson will be available this fall.