Bosch Home Appliances and Chef Curtis Stone Embark on Partnership
March 30, 2017
Bosch home appliances has embarked on a partnership with celebrated chef and television personality, Curtis Stone. The partnership between Bosch and Stone is designed to inspire consumers to prepare easy, healthy meals, while also helping to simplify their lives in the kitchen, especially when it comes to cooking and dishwashing routines.
Known for his kitchen ingenuity and modern approach to cooking, Stone will curate exclusive recipes for Bosch and provide consumers with trouble-free tips for seasonally driven meals that inspire healthy, simple living. These recipes and tips will come to life during a special Facebook Live broadcast on April 3, 2017 at 12 p.m. PDT on the Bosch Facebook page. During the broadcast, fans are invited to virtually cook alongside Stone, helping him select the recipes that he will prepare using Bosch appliances, as Stone also shares his expert tips for loading the dishwasher. Throughout the partnership, Stone will also contribute to the Bosch blog, A Modern Haven, lending his expertise and creativity to consumers who seek quality, simplicity and perfect results.
“At Bosch, our products are ‘Invented for Life,’ and we are constantly seeking opportunities to help consumers simplify their life in the kitchen through the capabilities provided by our appliances,” said Anja Prescher, director of brand marketing for Bosch home appliances. “We are excited to partner with Chef Curtis Stone, who also believes that cooking, and post-meal cleanup, should be easy and enjoyable. Together, we will inspire consumers to step into the kitchen to prepare simple meals that they are proud to serve their family and friends.”
Like Bosch, Stone’s home kitchen philosophy is centered on simplicity. His culinary point of view is the result of a variety of influences, including his experience on his grandmother’s farm in Melbourne, Australia, cooking in the kitchen with his mother as a child, and working in top restaurants in Europe for more than a decade before opening his own restaurants in Los Angeles: Maude and Gwen. Through the years, Stone has developed a passion for fresh, local ingredients and quality – two attributes that are at the center of the Bosch brand.
“My professional culinary point of view is rooted in my appreciation for the craft, creativity and culture of food, but I always come back to the idea of keeping things simple, just like Bosch,” said Stone. “I am honored and excited to partner with Bosch home appliances to share our deep passion for simplicity in the kitchen with home cooks across the country.”