June 24, 2021

Cabico&co recently launched a new initiative called the Evolution Project – a brand restructuring that aims to positively impact all customers, including dealers, designers and homeowners. KBB spoke with Jason Savage, director of marketing for Cabico&co, and Jennifer Paul, the company’s product development manager representing the Elmwood brand, about this new initiative and the inspiration behind Elmwood’s spring 2021 launch.

According to Savage, the main goal of Cabico&co’s Evolution Project is to attract the best in the industry – employees, customers and suppliers – by contributing to their success and making continuous improvements. The company has added talent to its team so each brand can receive more attention, and the marketing efforts have been improved to drive more traffic through dealer doors.

The initiative also allows Elmwood to be its own brand with its own look and feel. Paul said the inspiration behind the new Renaissance Collection and Aspire door style was about reawakening the classical details of early architecture. The Renaissance Collection features a molten metal material that is painted, and the Aspire door was inspired by the ancient pyramids.

Looking forward, Cabico&co plans to stay true to its vision of contributing to the success of its partners and delivering high-quality custom products and innovation and impeccable customer service.

Watch the video to see Cabico&co’s new products and to learn more about what the company has in store.