Construction Resources Expands Partners with Marketing Agency
August 18, 2017
Construction Resources, LLC, an Atlanta-based family of design and construction businesses, has announced its plan to further integrate all of its independently-operated entities in the Southeast. The company offers more than 60 nationally-recognized brands across nine product categories and plans to expand its full product offering and services to all locations in the near future.
Construction Resources includes established brands such as Colonial Lighting, Sewell Appliance, Atlanta Kitchen, Atlanta Glass & Mirror, Florida Bath and Surfaces, ARD, National Stoneworks and CR Home. Its broad portfolio of products, design and project management services caters to trade and consumer audiences for home and commercial spaces, with a focus on kitchen and bath areas.
Their plans for integration will gradually introduce countertops, appliances, lighting, flooring and more through its multiple locations across four states. This strategy will help the company facilitate the design, sourcing and project management process for all customer segments.
“Our company has been the trusted partner of many design and building professionals, as well as homeowners, over the last five decades,” said Mitch Hires, CEO of Construction Resources. “As part of our expansion model, we are bringing a complete offering of products and services to our distinctive audiences, with the goal of easing the design process and truly creating a one-stop resource.”
Construction Resources offers both consumer and trade audiences a wide array of specialty building materials and services to facilitate the design and turnkey installation of the many products they offer through their 27 locations across Georgia, Florida, Alabama and South Carolina. For nearly 50 years, the company has been catering to various sectors of the design, construction and remodeling industry.
To support the integration process, the company has selected Marqet Group, a Houston-based marketing agency, to oversee brand alignment and further expand consumer and trade professional outreach. Known for its design expertise, service and heritage, Construction Resources will leverage its marketing efforts under its largest subsidiary, CR Home, to build upon existing brand recognition and offering. The company will streamline segment branding for residential, commercial and multi-family to provide distinct benefits to each.
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