Cook for the Cure Reaches $10 Million Milestone
April 17, 2015
“We are thrilled to have raised both significant funds and awareness for a cause that’s touched so many of our lives,” said Beth Robinson, senior manager of brand experience for KitchenAid. “The program continues to fuel passionate cooks with simple, creative ways to support a meaningful cause.”
“For the last 14 years, KitchenAid and Cook for the Cure have played a vital role in Komen’s mission to end breast cancer,” said Komen President and CEO Judy Salerno, M.D., M.S. “We are so grateful to KitchenAid and the cooks in every corner of America who have helped us fund research and support women and men who are suffering from breast cancer.”
There are several ways to get involved in the Cook for the Cure program, including the Pass the Plate initiative. Pass the Plate encourages cooks to register and pass an individually numbered Villeroy & Boch serving plate that generates a $5 donation each time the plate is passed to someone new. Featuring artwork by PBS cooking show host Jacques Pepin, the plate carries a suggested retail price of $24.95 and is available at Villeroy & Boch stores or by calling the KitchenAid Experience Store at 1-888-886-8318.
In addition, the Cook for the Cure year-round, home-based fundraising initiative allows hosts to mix and mingle with guests, while raising funds for Komen. Hosts encourage their guests, whether they are friends, family or coworkers, to bring a donation for the cause in lieu of a host gift. Hosts can visit CookfortheCure.KitchenAid.com to access an information kit that includes party ideas, recipes and donation-gathering information.
Lastly, the Cook for the Cure product collection offers a wide selection of kitchenware that celebrates the cause, from pink hand blenders and food choppers to stand mixers. Available in cranberry, raspberry ice and soft pink colors, the Cook for the Cure product collection pays homage to the cause.