Drew & Jonathan and HMI Launch Furniture Collection
October 6, 2022
Drew & Jonathan and Hooker Furnishing’s HMI Group are bringing three new furniture collections to their newly designed showroom at High Point Market this fall. Located in the 220 Elm Building, HMI Group has dedicated nearly 10,000 square feet to presenting seven Drew & Jonathan Home collections and three Scott Living by Drew & Jonathan collections, all designed by HGTV’s powerhouse design and renovation hosts, brothers Drew and Jonathan Scott.
The Drew & Jonathan Home and Scott Living showrooms, originally created and designed for Spring Market 2021, have been relocated and completely redesigned, showcasing more than 200 SKUs. This newly created, whole-home lifestyle environment was designed with the brothers’ direction and focus on feeling your best at home.
“The expansion of our Drew & Jonathan Home product assortment, as well as an updated showroom experience, truly demonstrates both the success and commitment of this partnership,” said Hooker Furnishings CEO Jeremy Hoff. “Our retailer’s response has been extremely strong and shows the power and continued relevance of this brand to the consumer.”
Drew & Jonathan Home, which debuted in the spring of 2021 with four collections, including Denman, Essex, Catalina and Boulevard, is expanding to include Canyon, a California-coastal collection; Gramercy, an urban collection; and Summit, a new Pacific Northwest-inspired collection. All seven collections under the Drew & Jonathan Home banner are inspired by the brothers’ personal experiences, from their upbringing on a ranch in Alberta, Canada, to their new homes in Southern California, and feature upholstery, bedroom, dining room and occasional furniture.
“Our partnership with Hooker is extremely collaborative and creative, and it means we continue to offer retailers and consumers the kinds of products that excite and inspire more beautiful design options for home,” said Jonathan Scott.
Drew Scott added, “We design the products we know families love because we’re engaging directly with our fans each week through our platforms. With beautiful furniture options for every room in the house, we’re able to bring the same big reveal-moment energy to consumers that our homeowners get on our shows.”
The Canyon collection offers a casual design profile that is inspired by Drew and Jonathan’s southern California lifestyle. The bedroom and dining room drive this collection, with soft rounded corners and driftwood-toned woods. Custom curved gold hardware brings subtle sophistication to the collection. Combined with performance fabrics and upholstered products, this collection was designed for the whole family.
Like the earlier Essex collection, Gramercy has a more casual urban aesthetic. Made with quartered and split heart oak veneers and hardwood solids in a medium-fawn shade, it is designed for today’s spaces and lifestyles. The framed drawer fronts and smoky gray hardware add city-chic intrigue. The collection highlights the Scott brothers’ on-the-move work lives where style meets comfort in a loft-approved assortment.
Summit is larger in scale and has rustic design elements that are inspired by the brothers’ upbringing in the Pacific Northwest. Panel details and aged bronze-colored hardware give depth and grandeur to each piece. The split-heart hickory veneers and rubberwood solids in a warm brown wood-tone finish create the ideal atmosphere for family and guests to enjoy each other’s company.
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