DXV Launches Photography Initiative
August 3, 2017
Luxury plumbing brand DXV has launched #ProjectDXV, a photography initiative that partners with North American interior designers to assist in getting their work published, and to build the DXV library of quality interior design installation photos. This program is now open and will run until March 31, 2018. #ProjectDXV asks interior designers to submit their project plans and specifications featuring DXV fixtures, faucets and accessories for the chance to have their final design professionally photographed and potentially pitched to media.
“We are thrilled to present this opportunity to partner with both upcoming and established interior designers focusing on bath and kitchen design.” said Margaret Monteleone, director of product marketing for LIXIL Americas, the division under which DXV operates. “Similar to our DXV Design Panel, this program offers the opportunity to amplify the work of talented designers in our industry.”
#ProjectDXV invites interior designers to submit their project plans and specifications that featured DXV bath or kitchen products. Up to 14 installed projects from across North America (ten from the United States, four from Canada) will be selected. DXV will work with each designer to choose a local photographer, contributing $2,500 to each styling and photography budget. Selected designers will also gain access to a professional PR team with valuable industry knowledge and support to pitch each project to appropriate media. The professional images of chosen participants will also be shared on DXV social platforms and company communications, to further promote the designers’ awareness.
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