Elmira Stove Works Acquired by Plaintree Systems Inc.

April 14, 2022

Elmira Stove Worksa leading manufacturer of premium vintage-styled appliances and wood-burning cookstoves, has been acquired by Plaintree Systems Inc. of Arnprior, Ontario, effective March 30, 2022.

Elmira Stove Works has been manufacturing and distributing unique kitchen appliances since 1975 through a network of more than 300 dealers across North America. Plaintree Systems is a diversified company with proprietary technology and manufacturing capabilities in structural design, aerospace, telecommunications, and now kitchen appliances.

“Plaintree is always looking for interesting and profitable manufacturing opportunities,” said David Watson, CEO of Plaintree Systems Inc. “When I came across the Elmira line in 2013, I immediately reached out and told them if they ever wanted to sell the company, call me first. Eight years later, I got the call. 

“I am reminded of Victor Kiam, who famously said about Remington Shavers in the 1970s, ‘I loved the product so much we bought the company!’ The Elmira Stove Works acquisition aligns perfectly with our existing manufacturing capacity. Elmira has been a family-run company for nearly 50 years, and the quality and uniqueness of their lines impresses even an experienced aerospace guy like me.”

The company’s corporate headquarters – along with manufacturing of its Northstar, Heritage and Fireview lines – has relocated to Plaintree’s state-of-the-art 135,000-sq.-ft. facility in Arnprior, Ontario, conveniently located 75 minutes from the U.S. border. The company will retain a sales office in Elmira and will have showrooms in both Elmira and Arnprior.

“This is like selling my child,” said Elmira Stove Works founder, outgoing CEO and shareholder Tom Hendrick. “We had a number of suitors, but the enthusiasm from David along with the Plaintree team’s commitment to excellence convinced us that Elmira is passing into the right hands.”

Elmira’s products are all about precise fit and finish. Plaintree is an AS 9100D company, a quality certification that is significantly more difficult to attain than the ISO quality standard.

“David and his companies demonstrated to us that their experience in manufacturing everything from aerospace to mining domes would allow them to easily move production into their Arnprior location,” said Brian Hendrick, Elmira Stove Works departing president and shareholder. “Plaintree’s manufacturing capacity and resources, and strong focus on quality, will allow Elmira to continue to grow for years to come.”

Elmira’s sales and marketing infrastructure will remain to ensure Elmira maintains the dealer and consumer focus that has made the company successful. The marketing plan includes rebranding the company and its products, a new website and enhanced online and instore customer experiences.

“This is a great match,” said Tony Dowling, vice president of sales & marketing at Elmira Stove Works. “We’re celebrating two years of outstanding growth and have put into place an aggressive sales and marketing plan to leverage that momentum. We are excited about what the future has in store.”