May 14, 2021

Forza announces that it has expanded its U.S. distribution coverage with strategic partner Signature Marketing Group (SMG) to include an additional seven southeastern states. The enlarged distribution footprint spans Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee—making its award-winning products available to a significantly larger market than before.

“Our relationship with the factory has been synergistic and organic in its growth, so now that SMG has expanded our sales force into seven new states, the next logical step was to offer and service Forza in those key areas,” said Chris Ricci, vice president of Signature Marketing Group. “We found that homeowners are regarding Forza as a high-design option and appreciate its performance capabilities, and over the past three years the brand has exceeded our projections in metro areas as well as Main Street America. With the addition of its highly unique 48-in. Professional Gas Range, new wall ovens, cooktops, warming drawers and color options, we feel that the Forza’s offering is not only comprehensive but valuable to the appliance retailer and consumer alike.”

The newly expanded distribution for sales and service is effective immediately.

“We are pleased to celebrate our longstanding partnership with SMG by offering Forza throughout their now 33 states of distribution,” said Marco Guerzoni, Forza director of marketing and product development. “This massive expansion adds more than 350,000 square miles to our service geography, and furthers our brand promise to bring radical Italian design and ultra-premium power to passionate home chefs throughout the U.S.”