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How to Use Video to Market Your Projects

May 12, 2022

You can have all the beautiful images of your remodeling project, but without a voice, they will never convey the passion behind the job. There is no more powerful way to promote your brand than video, especially when you can have a customer participate in it and help promote your work. When a remodeler is speaking, s/he is selling, but when a customer does the talking, they are validating. But it’s amazing how many video opportunities are lost because the design pro doesn’t know what to do.

 

  • Capture the Moment Before the Project Begins. Similar to having material selections decided on ahead of time, the same goes for a video. There are two ways to shoot your video – with and without the customer – but with the customer is the best objective. A simple request at the start of your proposal process will make it a lot easier for a client looking to participate.
  • Ensure You Have a Videographer in Place. When choosing a video pro, look at examples of their work to ensure they can provide what you need. There will be a limited window of opportunity to have everything looking clean, and clients are most excited when the project is fresh. Do whatever you need to do to ensure the video person is available to shoot your project as soon as it is complete. There can be last-minute changes to the final walkthrough, but your videographer should have a general idea when the project is finishing to ensure availability.
  • Clients Should Be Within Project View. Capturing the project with video requires more than still frame images. You want to ensure your clients are well positioned so you can see the project around them when they are speaking. This may not be easy for a small bathroom project, so in that case you can have the client sitting in their living room, and then have the video fade in and out of the job while they are talking.
  • Have Movement with Your Video. The pro you hire needs to move in different directions so they can capture the project from various angles and keep the viewer engaged. If your customers are sitting at a kitchen island, perhaps the video person begins shooting off to the side. As the customers are speaking, the video can focus on the top of the kitchen cabinets and work its way to the lower portion of the kitchen.
  • Just Speak the Truth. If the client asks what you want them to say, the answer is anything they would tell someone else when not in front of you. You want to reduce the intimidation of being in a video, so tell them not to worry about the order in which they say things. The video pro will crop and re-organize this in final production.
  • Let the Sound Support Your Brand. Choose a music theme that represents your style and environment. When the music plays, it shouldn’t be so loud that the person speaking is competing to be heard.
  • Tell the Viewer How to Contact You. Be sure to include a closing segment that shows your logo, website address and phone number on the screen so that a future prospect knows how to contact you. It’s amazing how many people produce gorgeous videos and then just forget to add the contact information at the end. Remember, this video may go into many areas of your marketing, and it will be shared with others.
  • Load the Video to the Right Place. We advise our clients to first know the landing page web address where the video will go. Then, when we load the video to YouTube, we inform viewers in the description to click on the web address to learn more. You can then use the YouTube options to share the video on a website, Facebook and other social platforms. This enhances your search engine optimization, making it easier for people to find the very videos you have worked so hard to create.

You spend so much time soliciting a new client, designing and estimating, then actually creating the remodeling project. Now take just a little time to capture the moment for years to come. Done right, a video creates the best 24/7 sales representations for your business, namely with your customers. And even without your customers, you still are creating an environment that captures the passion for promoting your projects.

By Brian Javeline, president of MyOnlineToolbox, an industry leader for online marketing education and strategy planning.

Photo credit: Andrey Popov/Adobe Stock