ICFF and Fiera Milano Announce Partnership
December 5, 2014
ICFF has entered into a long term cooperation agreement with Fiera Milano, host of events for the interior design and lifestyle marketplaces, to introduce HO.MI. New York, a “lifestyle trade fair,” at ICFF 2015.
More than 120 Italian designers and brands who exhibit at the bi-annual HO.MI. Milano lifestyle exhibition held at Fiera Milano in January and August, will travel to New York to take part in the HO.MI. New York pavilion at ICFF 2015.
“For the first time at ICFF, architects, designers, developers and retail buyers can explore the very best in Italian furniture, lighting, flooring, seating, accessories, and lifestyle products,” said Kevin O’Keefe, ICFF event director.
The HO.MI. New York lifestyle exhibition will be a major new feature at the 27th edition of ICFF, held May 16-19, 2015, at the Jacob K. Javits Center in New York City.
“In recent years, there has been a profound change in the way people use spaces,” said Cristian Preiata, event director of HO.MI. Milano. “The home is among many things including a gathering place and a remote office. Buying habits, in particular, have completely changed allowing HO.MI. to interpret these lifestyles shifts and present professionals new business opportunities for the ever-changing lifestyle industry.”
“The the path that has allowed HO.MI. to become an important point of reference for the design industry in Italy, has brought the exhibition to ICFF – the most prestigious of international showcases,” said Roberto Foresti, international & sales chief officer of Fiera Milano. “Our partnership with ICFF is confirmation that HO.MI. is the international ambassador for Italian savoir-faire, and the showcase where ‘Made in Italy’ industry excellence has a starring role. We will continue to have relationships with the most important key players worldwide in order to offer the exhibition and the companies that invest in quality the international flair that they deserve.”