Maytag Brand Cleans Up With New Deal as Official Washer and Dryer of Major League Baseball
July 28, 2015
Maytag brand and Major League Baseball announced an all-new partnership that designates Maytag as the official washer and dryer of MLB in 2015, for the first time in company and league history.
“Maytag laundry appliances are designed, engineered and assembled in America, and it only made sense to have a partner like MLB that draws heavily on its American heritage,” said Brendan Bosch, Maytag senior brand manager.
Maytag and MLB will collaborate throughout the remainder of the 2015 season to bring fans new programs that enhance their connection to America’s national pastime, with a focus on Maytag laundry appliances designed, engineered and assembled in America. The partnership launches with the “Filthiest Plays of the Week,” where Maytag and MLB will ask fans nationwide to vote to determine the filthiest play in baseball each week. Additionally, the newest Maytag Top Load Washer, which fittingly has the power to clean the filthiest stains no matter how hard plays are on the field, will be installed in four ballparks throughout the country, offering ball players a chance to hit a home run into the machine and trigger a $1 million donation to local area Boys & Girls Clubs.
“We are thrilled to bring Maytag into our family of sponsors,” said Noah Garden, MLB executive vice president, business. “We look forward to working together with Maytag to reach our passionate fan base with innovative and engaging programs this season.”
As the official washer and dryer of MLB, Maytag is searching for the “Filthiest Plays of the Week.” Through the Postseason, MLB and Maytag will select three particularly “filthy” plays from the week’s games. Fans have the power to decide their favorite by visiting MLB.com/Maytag to watch the week’s top plays, then voting via Twitter using the #FilthiestPlay hashtag. By voting, fans will be entered into a weekly sweepstakes for MLB prizes. There will be a grand prize to win a special trip for two to a 2015 World Series game, plus a Maytag Top Load Washer and Dryer pair.
In addition to the national MLB partnership, Maytag has also teamed up with four MLB teams – the Atlanta Braves, Chicago White Sox, Kansas City Royals and Texas Rangers. At each of the four ballparks, a Maytag Top Load Washer will be installed in the bullpen or outfield stands and remain in place for the rest of the regular season and the Postseason. If a player, either from the home or visiting team, hits a home run and the ball lands inside the washer, Maytag will donate $1 million to the local Boys & Girls Clubs in that city.