Miele Unveils First-Ever Miele Innovation Center Showroom Display
April 7, 2017
Miele announces the company’s new dealer showroom display that focuses the shopping experience on customers and their appliance needs. The Miele Innovation Center consists of approximately 1,500 square feet that immerses the customer in the brand’s diverse assortment of products, interfaces and sizes.
“The consumer’s appliance demands and feature requirements have changed in the past several years. Therefore, we welcome the consumer to visit and experience our products by seeing and touching them,” said Miele USA President Jan Heck. “The Miele Innovation Center allows sales associates and customers to witness, first-hand, our quality German engineering and innovation that has the user and their needs top-of-mind.”
The Miele Innovation Center includes an assortment of products from the company’s robust home appliance categories including ranges; convection ovens; speed, steam and combi-steam ovens; warming drawers; electric, gas and induction cooktops; ventilation hoods; coffee systems; refrigerators, freezers and wine storage; dishwashers; and laundry, including the new FashionMaster premium ironing system.
Debuting the first-ever Miele Innovation Center is Pacific Sales, in two of its locations: Irvine and Torrance, California.
“Pacific Sales is excited to be the first to install and show the new Miele Innovation Center,” said Kelly Ciulla, senior director of Pacific Sales. “We look forward to welcoming our customers into our stores and walking them through the new experience so they can get a better sense of the brand and how they can benefit from these long-lasting, high-performance products.”
Miele is currently in the works to display several Innovation Centers throughout the country in 2017.