March 1, 2022

Modernize Home Services announces the debut of Connect, a new automated messaging platform to help contractors grow their business by making it easier to follow up and engage with homeowners.

Following up is a crucial stage for contractors to win business after homeowners express interest. But successful communication in the closing phase, as well as during project delivery, can be tedious and time-consuming for the contractor and hinges on using a mode that suits the homeowner.

Homeowners’ preference for communicating with contractors varies widely and has recently shifted towards text messages. In a recent Modernize survey of more than 1,700 homeowners, 46% said they prefer to communicate with their home services professional via text message.

Another 46% of homeowners prefer email, and 8% want to speak on the phone. With Connect, homeowners can respond via their preferred medium in a way that is simple and easy to use for the professional. This method of contractor-homeowner communication has been proven to increase close rates by an average of 15% on new sales leads.

Connect is designed to assist busy professionals by automating the process of following up with initial sales leads, as well as facilitating ongoing communications. Features include: 

• Follow up messages can be timed and tailored for introductory appointments, estimates, contract signings, deposits and project scheduling.
• Messages can be personalized and automated across texts, emails and phone calls.
• Homeowner satisfaction can be monitored and enhanced through project completion.
• Positive ratings and reviews can be encouraged after projects are completed.

“Quick and consistent homeowner communication is a critical component of every professional’s process,” said Jeff Barnes, vice president of Modernize Home Services. “With Connect, home services professionals will be able to leverage this unique offering to sell and secure more projects and collect essential feedback during —and after— projects. This exciting resource supports our ongoing mission to help professionals grow their business and support homeowners with their projects.”

Connect features built-in integrations with many popular home improvement websites, as well as custom integrations for online ratings and review sites. The platform is already being utilized by more than 1,400 clients throughout the United States. 

Connect will be offered for free to new and existing customers of Modernize Home Services for the next two months.