July 30, 2018

Moen has launched a new advertising and brand campaign showcasing its appreciation for Earth’s most crucial resource, while inspiring consumers to look at water from a renewed viewpoint.

It all started when a Moen team asked itself, “How much water do we serve?” The answer was surprising: 1.5 trillion gallons of fresh water flow through Moen products each year in just the U.S. alone. That led to a focus on what Moen’s expertise could mean for the future.

“Decades of understanding and innovation are what make us experts in water experience,” said Mark-Hans Richer, senior vice president, chief marketing and innovation officer, Fortune Brands Global Plumbing Group. “And we’ve come to realize there’s a real opportunity to not only create beauty through the style and look of our products, but to design for the future of water experience in a world where water is becoming ever more important.”

Developed by Moen’s agency of record, Havas Chicago, the campaign consists of advertising spots and digital content to connect the brand with consumers and present how Moen’s products can create beautiful and meaningful experiences with water every day.

“We understand that we can’t save the world, but we can improve the world of our consumers and those around them. There is much more to come,” added Richer.

The new ad spots are appearing now on major cable networks, including: A&E, Bravo, Cooking Channel, DIY, E!, Food Network, Freeform, HGTV, ION, Investigation Discovery, Lifetime, Lifetime Movie Network, Nick at Nite on Nickelodeon and TLC. Digital content will be produced, as well, designed to reach viewers online.