Scavolini Opens Its First Single-Brand Store in the U.K.
July 9, 2015
The Scavolini Store London West Hampstead, Scavolini’s first single-brand store in the United Kingdom, has opened. Situated in a new, modern building at 39 Fortune Green Rd, London NW6 1DR, in West Hampstead, the flagship store encompasses 280 sq. m. With 10 five-meter tall windows and state-of the art decoration, the store’s display includes some of Scavolini’s most successful kitchen and living room collections, including Diesel Social Kitchen, Liberamente and Motus, as well as its bathroom line with Baltimora, Rivo and Font.
This store opening is a step in the company’s internationalization strategy, which has geared up in recent years and which makes it now more than ever a genuine “Brand ambassador” of Made in Italy. In particular, the single-brand outlet in London follows the recent establishment of the Scavolini UK branch, and it confirms the significance of the English territory, not just in terms of end consumers, but most of all in terms of the contract market and major international architecture studios that are headquartered in the city.