The Shade Store Announces New Collaboration with AERIN
July 25, 2018
The Shade Store, a resource for premium custom window treatments, announces a collaboration with AERIN, the luxury lifestyle brand founded by celebrated tastemaker Aerin Lauder. The AERIN Collection for The Shade Store will include a series of roman shades, drapery and roller shades which will be available in The Shade Store’s 60+ locations nationwide and online in December.
“A key factor in the way we expand our collections and reach is through exclusive partnerships with other premium brands and renowned tastemakers,” said Ian Gibbs, co-founder and creative director of The Shade Store. “Aerin Lauder has created a brand with a distinct point of view that builds on her legacy of style with beautiful, curated products for the home. This partnership will bring a modern, feminine aesthetic to our offering and an assortment of materials that appeal to our design-savvy customers and everyone inspired by Aerin’s style.”
The partnership with AERIN is the latest in a series of exclusive collaborations The Shade Store has embarked on to expand upon the company’s window treatment offerings. Past designer and brand partners include Diane von Furstenberg, Nate Berkus, Jonathan Adler, Pendleton, Sunbrella, Novogratz, and kravet.
“I launched AERIN to make the whole concept of beauty part of the way we live today, and that extends in many ways to interior design,” said Lauder. “The Shade Store is a true expert in the window treatment product category and I am honored to be partnering with the best to develop AERIN drapery and shade offerings.”
The AERIN Collection for The Shade Store will be introduced in December 2018.
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