March 23, 2018

To amplify market momentum across North America, Superiore, the Italian appliance brand, has announced that the company has partnered with Luwa Luxury Products as its exclusive Canadian and Northwestern United States distributor. Luwa will bring established connections to Superiore’s distribution network, creating a mutually beneficial opportunity across targeted markets.

“Our partnership with Luwa opens new doors for Superiore in North America,” said Antonio Di Tommaso, CEO of Superiore. “Re-establishing our brand in the territories Luwa supports is an important step for our company to thrive and grow. Through this partnership, we look forward to increased exposure and activity in these markets and to continuing our successes across North America.”

In celebration of the new partnership, Luwa hosted an event on March 15, at their Studio location in Bellevue, Washington, earlier this month. The event introduced Superiore to local dealers, designers and media. The event also served as an opportunity to reveal the official launch of Superiore’s latest collection LA CUCINA.

“Our history of marketing excellence and established relationships with our dealer networks have set us up for what is sure to be a successful partnership with SUPERIORE,” said Chris Walsh, president of Luwa. “We are excited about the opportunity to promote and distribute this iconic brand to our territories in the U.S. and Canada.”

Effective immediately, Luwa will distribute Superiore products from the NEXT, DECO and LA CUCINA collections.