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News: 

The Metaverse as Showroom

January 23, 2023

KB Home, one of the largest homebuilders in the U.S., unveiled the first virtual new-home community in the metaverse to connect with the next generation of homebuyers and inspire them in innovative ways.

The first-of-its-kind metaverse new-home community debuts in the popular Decentraland platform and showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. A virtual host will greet and educate potential buyers on the benefits of building a new KB home, with the experience offering multiple ways for visitors to continue their home-buying journey in the physical world.

This virtual community features advanced technology so visitors can discover some of the many design choices to personalize a KB home. On arrival, they will be prompted to explore the model homes’ exterior styles, which include contemporary, Spanish, farmhouse and craftsman architecture. When touring the interiors, visitors can select flooring, cabinets, countertop, faucets, tile and lighting to create their unique vision of home.

Amit Desai, KB Home chief marketing officer, told KBB, “The KB Home team reviewed our extensive range of design choices and selected some of the most popular to be showcased in our virtual model homes. We wanted to give visitors to our metaverse community the opportunity to explore and engage with a wide variety of design styles, colors and finishes to mirror some of the many options that we offer our homebuyers in the physical world.”

“We know consumers are increasingly immersing themselves and spending more time in virtual spaces. KB Home’s metaverse community is all about discovery and creation and provides a captivating setting for homebuyers to explore what truly sets us apart – innovative design, personalization and partnership,” said Jeffrey Mezger, chairman, president and CEO of KB Home.

KB Home partnered with the Metaverse Group, a subsidiary of Tokens.com, to design and build its community. The company selected Decentraland, a 3D browser-based platform and the first fully decentralized virtual world in the metaverse, as the site of its virtual community because of the platform’s broad accessibility and ease of use.

Lorne Sugarman, CEO of Metaverse Group, said, “By developing the first-ever new-home community in the metaverse, as well as technology for their customers to personalize the virtual homes they tour, we created an immersive experience that distinguishes KB Home within the homebuilding industry and reinforces their commitment to innovation and digital leadership.”

To explore KB Home’s virtual new-home community, visit kbhome.com/metaverse.

—By Leslie Clagett