The Tile Shop and Laura Ashley Partner to Launch Splashback and Tile Collection
May 22, 2018
The Tile Shop, a specialty retailer of natural stone and manmade tiles, has announced it has partnered with Laura Ashley, the British lifestyle company, to become the exclusive retailer for the Laura Ashley tile and splashback collection in the U.S. market.
Bringing modern English design to the kitchen, bathroom, mudroom and more, the Laura Ashley line at The Tile Shop is the newest addition to the expanding Laura Ashley fashion and home furnishings collections.
The oversized, tempered glass splashbacks, a British term, are designed to fit the space between stovetops and cabinetry in the kitchen as well as behind the sink. The splashbacks feature statement prints taken directly from the Laura Ashley archives in a variety of colors, which can be styled as a design centerpiece or made to blend with existing décor. Complementary ceramic floor and wall tiles in graphic Laura Ashley heritage prints offer a variety of designs that bring the entire look together.
Imported from Great Britain and manufactured by UK tile specialist British Ceramic Tile, the Laura Ashley tiles and splashbacks are now available for order at any of The Tile Shop’s 140 stores and online at tileshop.com.
“We are thrilled to partner with Laura Ashley to offer this exclusive new collection, which introduces familiar floral patterns and muted tones synonymous with the Laura Ashley brand to customers who are seeking simplicity and elegance,” said Kevin McDaniel, vice president of merchandising, The Tile Shop. “The Tile Shop continuously looks to source new and innovative products and designs that meet our customers’ changing tastes and preferences. These are the only large-format glass accents of their kind available on the market today.”
The Laura Ashley line offered by The Tile Shop includes splashbacks made of tempered glass to capture and reflect light and withstand high cooking temperatures while being easy to install and can be wiped clean with a cloth. The splashbacks are available in a variety of colorways and prints including Statement Prints, the collection of timeless patterns that takes inspiration from the Laura Ashley Archive and Home Collection, in Lisette, Mr Jones, Oriental Garden and Wicker. The Tile Shop offerings also include floor and wall tiles from natural textures to striking prints. The floor tile selection has been chosen to complement the splashback collection, and available styles include Wicker and Mr Jones.
“The Tile Shop shares our passion for quality, vision for success and has a trusted history of introducing designer lines to the U.S. market,” said Penne Cairoli, Laura Ashley USA president. “With our 65-year history, Laura Ashley has amazing design archives that are brought to life in a fresh and modern way with the new tile and splashback collection.”
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