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High Point Market Style Report Debuts Trends for Winter/Spring 2021

December 25, 2020

The High Point Market Authority (HPMA) has released the “High Point Market Style Report for Winter/Spring 2021.” The 30-page report was produced by eight influential trend trackers, all part of the HPMA’s 2020 Style Spotters team. With half the team able to attend Fall Market in person and the other half tuning in virtually because of COVID-19, the Style Spotters perused an abundance of new product introductions both in person as well as digitally to capture the season’s upcoming styles. Highlighting natural elements and acknowledging the impact of COVID-19 on home design, the Winter/Spring 2021 Style Report covers key trends for the upcoming seasons.

Style Spotters who contributed to the report include:

  • Rachel Cannon, Rachel Cannon Limited, Baton Rouge, La.
  • Nancy Fire, Design Works International, New York City
  • Joanna Hawley-McBride, Jojotastic, Seattle
  • Don Ricardo Massenburg, Design Inkredible, Durham, N.C.
  • Rachel Moriarty, Rachel Moriarty Interiors, San Diego
  • Ivonne Ronderos, DKOR Interiors, Miami
  • Victoria Sanchez, Victoria at Home, Santa Fe, N.M.
  • Keita Turner, Keita Turner Design, New York City

KBB broke down the trends the Style Spotters selected here:

Traditional Reimagined

“Classic shapes and designs have always been an integral part of my work, so this new offering of reimagined pieces is perfect,” said Cannon. “In Louisiana, we have lots of clients who bring family pieces to their homes that need to be worked into a design. This has given us a great opportunity to work with traditional designs and incorporate them into a modern space.”

Soft Colors

“With the trends shifting from severe maximalist schemes back to more corals and seafoams, Fall Market reflected the desire for softer colors,” said Cannon. “Mid-century modern furniture owned the last decade of design, and I have to say that it’s time to return that aesthetic and make way for the reprise of the 80s design trend.”

Modern Manipulation

“Looking at classic design through a modern lens was a highlight this Market, as I spotted elements of surprise when shopping various showrooms,” said Fire. “Seeing classic substrates like marble transformed into sleek accent pieces with cutting-edge style allows one to mix and match modern manipulation with a classic sensibility.”

Natural Territory

“With many choices for sustainable-minded products this season, from cultured oyster shell wall art and lighting and rattan-wrapped seating to artwork printed on recycled cardboard, natural substrate mixing and multi-weave furniture, High Point Market was truly naturally derived!” said Fire.

Cozy Texture Rendered in Neutral Tones

“With fall upon us and winter right around the corner, I was thrilled to see vast quantities of cozy texture at Market – and it makes total sense now that we’re all spending more time at home!” said Hawley-McBride. “I’m personally drawn to the slightly imperfect, wabi-sabi vibes that I witnessed in textural wovens, snuggly sherpa and faux furs, slubby chenilles and shaggy upholstery. It’s almost like letting your home decor give you a great big hug, especially when displayed in conjunction with the curvilinear trend we’re seeing now, too.”

Getting Down to Business

“Whether you consider it working from home or living at work, 2020 has changed the way most of us are getting the job done,” said Massenburg. “Fortunately, many High Point Market exhibitors have placed a major focus on home office solutions. Pieces that are multi-functional or that work well in multi-use spaces are in demand, very important, and they were definitely visible in High Point showrooms.”

Embracing Curves

“High Point exhibitors had us all going in circles with their rounded-edge furniture pieces, and it seems like we are all on board and ready to embrace those playful curves,” said Massenburg. “Large, boxy sectionals and straight-lined sofas are being swapped out for pieces with a softer, more shapely design aesthetic. The elaborate curves and rounded edges transform these furnishings into pieces of art.”

Textured Everything

“No room is complete without texture. How something feels is just as important as how it looks,” said Moriarty. “Textured everything was more prevalent this season than ever before, running the gamut from fabrics to furniture to lighting. In furniture, we’re seeing carbonized teak, hammered metals, sandblasting effects, capiz shell details, plaster, faux bois and cerusing on case pieces. The textiles that we’re seeing this season are nubby boucle´s, strie chenilles, smooth velvets, corduroy and raffia trims.”

Color is the New Neutral

“Color has power, and this season it is the new neutral,” said Moriarty. “While there’s nothing wrong with neutrals, there is just something so captivating about a space that’s layered with color! What’s the first thing you notice when you enter a space? Color! This season, warm earth tones, vibrant hues and jewel tones were all in the mix.”

Finishes

“When it comes to materials, there are different types of finishes that predominate in all collections each Market,” said Ronderos. “Bleached oak is so in! Another big trend is boucle´ fabric. This textural and versatile fabric is having a major moment in home furnishings.”

Home Bars

“COVID-19 has brought out the drinkers in all of us, and almost every brand was launching their version of a loose piece of bar furniture – providing a solution to all those looking to create their own home bar without undergoing a whole renovation,” said Sanchez. “These pieces are a great alternative to a built-in home bar option.”

Natural Wicker Alternative

“The beauty of natural wickerwork – outside of the fact that it is environmentally friendly – is how the natural vine or grass material is woven or interlaced into distinctive patterns,” said Turner. “Natural wicker furniture is made from a variety of materials, such as reed, cane, rattan, seagrass, bamboo and willow – making it both a practical and stylish furnishings choice for family rooms, home offices, bedrooms, infant and children’s rooms and enclosed outdoor patios.”

Clean & Modern

“The trademark of great design is effortless sophistication,” said Turner. “We love pieces that offer a fresh take on classic styling that is updated but not trendy.”

The Style Spotters program, sponsored by Studio Designer, features eight home fashion pace setters that showcase their favorite products and top trends from High Point Market exhibitors via Pinterest, product previews, Style Spotters LIVE! events, two post-Market Style Reports and various media interviews. Mentored by Shay Geyer and Gary Inman, program alumni and HPMA’s Style Spotters Advisors, each Style Spotter serves for two Markets over a calendar year.