May 23, 2023

Fisher & Paykel has announced the appointment of Eli Winkler as chief operating officer – USA. Assuming leadership of this key market, Winkler will drive operational excellence, accelerate product innovation and create profitable growth within the ultra-premium appliance market.

“I am thrilled to join Fisher & Paykel as chief operating officer,” said Winkler. “This is an exciting opportunity to lead a talented and passionate team, expanding Fisher & Paykel’s market share, building awareness of the product portfolio and communicating the rich design heritage and ethos of the brand. From its sustainable approach to its culture of curiosity and innovation, Fisher & Paykel continues to design human-centric products for a changing world.” 

A seasoned leader with diverse functional experience and a passion for brands in the home and hospitality categories, Winkler joins the brand from Smith & Noble – a leading retailer of home decor – where he served as president. In this role, Winkler was instrumental in accelerating growth and innovation across the business with a focus on the premium market. With his extensive marketing background, including leadership roles at globally renowned brands including Sur La Table and La-Z-Boy, Winkler brings critical experience in overarching business strategy and brand development to drive strong profits. His focus on consumer experience, data analytics and insights, and remaining ahead of market trends were key drivers in accelerating overall growth and innovation for those brands.  

“With his strong business acumen, values-driven leadership and deep understanding of brand marketing and development, especially across home and lifestyle brands, we are confident that Eli will have a valuable impact on the U.S. market in this role,” said Ben Normoyle, chief commercial officer, Fisher & Paykel Appliances. 

Based in Southern California, Winkler will operate out of the brand’s Costa Mesa headquarters and oversee teams for both Fisher & Paykel and DCS Appliances.