January 29, 2021

Hyundai L&C USA, LLC, the Atlanta-based surfacing company and a division of Seoul-based interior finishes products company, Hyundai L&C (Living & Culture), announces that Brian Park has been promoted to CEO, effective Jan. 1, 2021. In addition to all sales, marketing, product development, product management and operations responsibilities, Park adds human resources, accounting and P&L responsibility as part of this promotion. H.S. Kim, president of Hyundai L&C North America, will continue to support Park to be successful in his new role.

Park arrived at Hyundai L&C USA in November 2019. As the company’s executive vice president of sales, marketing & operations, he was tasked with growing the premium surfacing business, as well as further laying the groundwork to launch the company’s flooring products in the U.S. Under Mr. Park’s guidance and leadership, the HanStone Quartz and Hanex Solid Surfaces brands have enjoyed record sales, in spite of the pandemic.

“My vision for Hyundai L&C is to be a market leader in surfaces within the next few years and successfully establish our flooring products in the U.S. and someday, other interiors product categories, some of which we already sell in Korea,” said Park. “By expanding our product portfolio, we’ll add value to our customers and help them to have a more efficient and fulfilling buying and ownership experience, whether they are a trade professional, a homeowner or a building owner.

“But most important, I want for our company to make a positive difference in peoples’ lives … our employees, our customers and our communities. Our products play a role in an elevated standard of living and enjoyment of life, and that simple idea is really why our company exists. It guides us every day. I’m really proud of our team for their performance and dedication in this challenging year, and I owe my success and the company’s success to them.”