Kerrie Kelly Announced as Design Partner for Westlake Royal Stone Solutions Brands
May 29, 2023
Westlake Royal Stone Solutions brands Eldorado Stone, Cultured Stone and Kindred Outdoors + Surrounds announce an official partnership with nationally-recognized interior design expert Kerrie Kelly. Throughout the partnership, Kelly will serve as a design partner to the trio of brands and will highlight and support new product launches and existing products via custom video, social media content, case studies and in-person event appearances.
“When I’m curating beautiful spaces, these are the brands I look to for a timeless aesthetic and textural touches that will bring people together,” said Kelly. “I am so excited to take on this new role as design partner for Eldorado Stone, Cultured Stone and Kindred Outdoors + Surrounds and share how these brands inspire me to create uniquely designed indoor and outdoor spaces for my clients.”
As design partner, Kelly will tap into her personal experiences, having specified products from Eldorado Stone, Cultured Stone and Kindred Outdoors + Surrounds in numerous residential projects over the course of her 27-year career. She will produce custom content, including behind-the-scenes videos, design dialogues and blog posts that dive deeper into her design process and influences. Consumers and trade professionals alike will enjoy a closer look at recent projects where Kelly has incorporated stone and brick veneer from Eldorado Stone and Cultured Stone. Kelly will also participate in Instagram takeovers and giveaways via the brands’ social media platforms.
“We are excited to partner with an industry influencer of Kerrie’s caliber,” said Sarah Lograsso, director of marketing and product design for Westlake Royal Stone Solutions. “Not only does she design the most incredible spaces, but she also has worked tirelessly to move the design community forward. This is an amazing opportunity to collaborate with Kerrie to elevate every aspect of our brands’ stories, and we’re going to have a lot of fun along the way.”
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