March 3, 2020

Liebherr continues its ambitious North American growth strategy by naming Alex Squarize as divisional director for Liebherr USA. With more than 20 years of global business experience, Squarize brings a progressive and collaborative approach to meet the exacting standards of the brand in the United States and Canada.

“I am humbled and honored to be in this position,” said Squarize. “Liebherr has an undisputed reputation for excellence and a remarkable opportunity to grow in this market. We share a common vision of bringing ingenuity, beauty and innovation to homes all across North America and I’m excited to be a part of the team that turns this vision into a reality.”

Prior to joining Liebherr, Squarize spent 14 years at Bosch Building Technologies where he rose through the product management and marketing departments to become director of sales & marketing. He is fluent in five languages and has professional experience in North America, South America and Europe. Squarize holds a BSBA from Lander University and an MBA from Clemson University.

“We are thrilled to have Alex onboard,” said Jonathan Barfell, senior marketing manager, North America Freezer & Refrigerators Division. “He is a strategic and well-structured thinker making him exactly who we need to help drive Liebherr’s growth in the US and Canada.”