Silestone Names Cindy Crawford as Face of New Ad Campaign
January 16, 2017
Silestone by Cosentino has announced global fashion icon Cindy Crawford as the face of the brand. The new advertising campaign, which will run from 2017 to 2018, celebrates Silestone and Crawford as top in their respective spaces—both representing the very best of beauty, fashion and design.
The campaign builds upon Silestone’s continued commitment to innovation throughout its 26-year history of developing surfacing and making the material a fashion staple in architecture and design. The new alliance between Silestone and Crawford stems from her ubiquitous fashion influence expanding to the home space.
“I have a tremendous passion for design, and I’m thrilled to partner with Silestone whose surfacing materials bring a distinctive element to the fashion ensembles we create for our homes,” said Crawford.
The new advertising campaign, which will first appear in March 2017 issues of design and luxury lifestyle publications, will feature Crawford alongside the new Silestone Eternal Collection, also launching in 2017. Inspired by the world’s most sought-after natural stones and marbles, the Eternal Collection’s aesthetic emphasizes Cosentino’s dedication to providing beautiful surfaces that can outperform traditional materials while offering customers a luxury product free of maintenance and upkeep. As with all Silestone natural quartz products, the Eternal Collection is naturally non-porous and never needs to be sealed. It is easy to clean and has high scratch, stain and heat resistance.
“The worlds of fashion and design are closely intertwined, and we’re honored to partner with one of the world’s most celebrated supermodels for our 2017 advertising campaign,” Eduardo Martínez-Cosentino, CEO of Cosentino North America. “Ms. Crawford represents the aesthetic Silestone inspires homeowners to create in their own spaces: fashion forward and elegant with timeless appeal.”
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