KBB

KBB

News: 

Americans Toss 103 Pounds of Food Waste Annually, According to Bosch Study

September 26, 2019

Bosch home appliances has unveiled the results of a new study examining the food waste habits of Americans. In the survey of 2,000 respondents, conducted by OnePoll on behalf of Bosch, Americans opened up about their weekly food waste habits and revealed staggering numbers at the household level:

  • With $102 worth of product in their refrigerator at any given time, the average American tosses nearly $54 in spoiled food a week, or $2,798 every year.
  • As part of that waste, Americans toss four spoiled items from their refrigerator every week, equating to 103 pounds a year and 6,180 over the average adult lifetime.
  • The most common refrigerated items wasted were strawberries (50 percent) and apples (47 percent), followed by leafy greens (44 percent), potatoes (43 percent) and meat (43 percent).

While readily confessing to these high numbers, 73 percent of respondents say they feel guilty about this unnecessary waste, with 77 percent attributing tossed items to forgetting they are in their refrigerator or losing them among the clutter. Further, 65 percent agree this waste is due to lack of organization or space in the fridge, with one in four admitting their refrigerator is unorganized.

“These results show the significant impact that unnecessary food waste has on our everyday lives, those around us, and our wallets,” said Anja Prescher, director of brand marketing at Bosch home appliances. “We believe the refrigerator should work harder for you to help prevent this waste, and our new freestanding Bosch French door bottom mount refrigeration collection is designed to help prevent food waste by keeping your food organized and fresher longer.”

Years of consumer research led to the recently launched Bosch refrigeration collection. The new units are designed with technologies that maximize freshness while also making it easier to store and see food. Passionate about reducing food waste and always keeping consumer insights at the heart of its innovations, Bosch encourages the following four tips at home:

  • Seeing is Believing: Keep Items in View – Three in four Americans blame waste on either forgetting that certain items are in their refrigerator or losing them in the clutter. However, proper lighting and shelving design can make a big difference.
  • Organization is Key: Be Thoughtful about Arrangement – While 67 percent of Americans view themselves as being organized, one in four Americans also readily admit that their fridge is unorganized.
  • Removing the Guesswork: Use Technology to your Advantage – With 71 percent of Americans wishing their refrigerator kept their food fresh longer, the four-point FarmFresh System from Bosch keeps food fresh up to three times longer, for less food wasted.*
  • Maximizing Your Ingredients: Get Friendly with Your Freezer – 52 percent of Americans agree they wastefully toss out food because it will spoil before they have a chance to eat it. In these instances, the freezer can help extend the life of ingredients and make weeknight meals easier. An organized freezer helps keep food visible, so it doesn’t get buried and forgotten.

“The all-new Bosch refrigeration collection was developed to set a new standard in refrigeration and deliver advanced freshness technologies as well as organizational solutions that combat the growing food waste concern,” Prescher said. “Food has an amazing power to bring people together and fresh ingredients are the center of this shared experience.”

*As compared to a Bosch refrigerator without FarmFresh System. Results may vary among different foods.