Ferguson Consumer Survey Reveals Homeowner Renovation Preferences

May 8, 2023

This article was originally published on May 8, 2023; it was updated on June 5, 2023.

A new survey from Ferguson Bath, Kitchen & Lighting Gallery uncovered what design trends and kitchen, bath, lighting and laundry products are coming out on top.

Ferguson commissioned the survey to learn about current preferences in home renovation and updates, including overall design aesthetics and kitchen, bathroom lighting and laundry products. The report is based on responses from more than 1,099 consumers across the United States and provides valuable insights into what people are looking for when it comes to renovating their homes.

Designers and homeowners can use this information as a guide to ensure that they invest in upgrades that will be both on-trend and add value to their projects and properties. Whether planning a major overhaul or just a few updates, this information can help make informed decisions about each renovation project. Many preference scales, which trend toward the more flexible option, indicate that people no longer view their homes as static investments but as living entities that grow with them over time.

Home upgrade and remodeling preferences

Across all age groups and regions, the results gravitated toward a simple, clean design aesthetic offering versatile living spaces. Out of those surveyed, 71% owned their home. Interestingly, trends among all respondents were similar across the board.

One of the most interesting suggestions from the recent survey — since overall findings for preferences trended mid-range among most scales — is that homeowners have much more flexibility with their homes than they may realize. Whether planning to stay put for the long haul or looking to sell in the near future, there are plenty of opportunities to express a personality and make a house feel like a home.

Kitchen: Appliances & Fixtures

While high-end smart appliances may seem like a good investment, not all buyers will prioritize fancy tech features over practicality and functionality. Plus, with different smart home systems in the market, homeowners looking to sell should consider compatibility implications for potential buyers.

Respondents showed a preference for standard, analog appliances (69%) over smart, connected appliances (31%), and when asked about preferences for kitchen faucets, there was a near-even split between the percentage of respondents who selected smart faucets (48%) and standard faucets (52%).

Some homeowners, whether living in a starter or forever home, embrace home technology’s convenience. In a 2021 home trends survey conducted by Ferguson, many Americans saw the pros and cons of smart home technologies—about half (49%) said they would buy smart home products to make their lives easier, while nearly the same amount (53%) stated expense as a reason why they would not purchase smart home products. This suggests consumers are willing to add connected appliances and fixtures in the home as long as they are user-friendly and practical. Homeowners can best maximize their investment in smart appliances and fixtures if they consider smart kitchen appliances that seamlessly handle multiple systems and offer tangible benefits.

Ferguson Survey Home Renovation Preferences


Nearly two-thirds (65%) of respondents said they preferred a standard bathroom design, which features a separate enclosed shower over a wet bath design, which includes an open, walk-in shower. The study suggests that the majority of homeowners still value traditional bathroom layouts instead of the more modern and space-saving wet bathrooms.

As the wet bath trend gains traction, it’s important to consider whether you want to appeal to a wide range of potential buyers or a more niche market. Opting for a standard bathroom design may be seen as playing it safe, as it’s likely that most people will appreciate this type of layout with separate shower and bathtub areas. However, if you’re looking to stand out in the real estate market one day, taking the risk with something like a wet bath could be worth considering.

When it comes to bathroom fixtures, homeowner preferences are close. However, when it comes to bathtubs, there was a clear winner – soaking tubs.

Ferguson Survey Home Renovation Preferences

Lighting & Laundry

According to the survey, 56% of respondents prefer sputnik lighting while 46% prefer chandeliers. It seems that both types of fixtures have their following.

When it comes to the type of bulbs used in these fixtures, opinions are more divided. Only 24% of respondents expressed a preference for incandescent lighting, while the majority favored LED lights at 76%. This makes sense given LED’s energy efficiency and longer lifespan.

It turns out that an overwhelming majority (84%) of respondents preferred having a ceiling fan in their home compared to those who didn’t (16%.)

Ferguson Survey Home Renovation Preferences

For those planning to sell their home in the near future or for long-time homeowners weathering an unexpected life opportunity or challenge and need to sell, it’s important to remember that potential buyers will be looking for a property that meets their needs and preferences and makes an impression. Incorporating unique elements into a home’s decor and design will help ensure it stands out to anyone who walks through the door.

Gone are the days when a homeowner can no longer express their personality when they plan to sell in a few years or worry about their home’s value when an unexpected move arrives. The good news is that no matter how long a homeowner plans to stay in their current residence, there are numerous ways to incorporate elements of their personality into the decor.

This newfound flexibility has paved the way for more creative home designs and solutions, enabling homeowners to make the most of their space.