February 18, 2021

Humans are craving a sense of community more than ever before. Honey, the KitchenAid 2021 Color of the Year, has arrived to answer that call. A warm and rich hue with a golden-orange undertone, the new color radiates positivity and warmth. Available today for small appliances, including the iconic Artisan Stand Mixer and K400 Blender, Honey serves as an invitation to experience the sweetness that is born from coming together. ​

Research shows that maintaining connections with loved ones has become consumers’ highest priority. Yet, in a time when we’re more digitally linked than ever, and the world’s dependency on virtual interactions grows, fostering meaningful relationships has become a more complex undertaking. Through it all, when we gather in the kitchen and at the table, interactions go beyond digital, and real human connection is restored. The color Honey is a reminder that together, we can uplift communities, foster harmony and allow the sweetness of humanity to shine through.

“For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount,” said Jon Bellante, KitchenAid global marketing director. “Honey isn’t just a product we use in recipes around the globe; it’s an invitation to connect and a reminder of the joy that comes from collaboration. Through the color Honey, KitchenAid offers everyone a new way to bond over making while bringing an extra touch of warmth directly to their countertops.”

With the annual KitchenAid Color of the Year, the brand aims to spark inspiration in the kitchen through its design and color leadership, which first began when KitchenAid launched color products in 1955. Today, Color of the Year allows the brand to dissect, interpret and most importantly, preserve the trends and cultural leanings of a unique moment in time through the power of color.

“Over the past year, we’ve seen the world’s communal instinct to unite for the collective good increase,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “At the same time, we’ve witnessed warm, rich hues dominate across interiors and fashion alike. With Honey, KitchenAid marries the sweetness of togetherness with a golden-orange shade consumers are already naturally gravitating towards.”

​With the release of its 2021 Color of the Year in the iconic Artisan Stand Mixer and K400 Blender, KitchenAid seeks to deliver a sense of community and comfort directly to the kitchen. The stand mixer offers consumers endless possibilities to enhance their everyday experiences, while the K400 Blender has the power to handle the toughest blender recipes for smooth, great tasting creations.

Through Honey, KitchenAid is giving everyone a new way to connect over making while illuminating the sweetness that is born in the kitchen, especially when people come together.