October 28, 2020

In a year that has kept many people apart, LG Electronics USA is bringing unexpected personalities together in a new campaign aimed at celebrating the connections made possible at mealtime – and made fun with help from the exclusive new features found in LG kitchen appliances.

Dubbed “Homestyle,” the digital series debuts on social media today and follows an eclectic group of famous faces and household names as they join forces – virtually – to create a homemade meal together in their kitchens while showing off their unique styles and recipes – and the LG appliances that make it all possible.

Featuring Alex Rodriguez, Baddie Winkle, Billy Porter, Jesse Tyler Ferguson, Lauren and Cameron Hamilton, Mindy Weiss, Molly Sims, Tabitha Brown, Tipsy Bartender, and 2 Chainz, the two-part series brings these new culinary friends together in a shared virtual cooking experience to show off their individual “Homestyle” using LG kitchen appliances. The “LG Homestyle Squad” shares cooking tips and recipes, and even passes ingredients to one another with the help of the magical knock-on technology in LG InstaView® refrigerators and ranges.

With each virtual connection, the kitchen crew reminds viewers that people can still “get together” to enjoy mealtime at home and even create new traditions this upcoming holiday season. And to encourage others to join in the fun, LG is inviting consumers to share their favorite homestyle recipe on social media for a chance to win a virtual hangout with their favorite Homestyle celebrity.¹

The first episode opens with Alex Rodriguez, Billy Porter, 2 Chainz, Baddie Winkle and Mindy Weiss teaming up to create a homestyle meal from start to finish, highlighting some of their favorite recipes along the way.  A-Rod and his daughters score with “Crispy Chicharrones de Pollo”  made healthy for a crowd using the Air Fry feature on their LG InstaView Range, while Billy Porter poses with his “Homestyle Texas Margarita” featuring exclusive slow-melting LG Craft Ice spheres made automatically in his LG InstaView refrigerator. Combined with signature turkey burgers from 2 Chainz and BaddieWinkle’s famous farm fresh blackberry pie made in their LG convection ovens, the ensemble teaches each other a few tricks. Even event planner extraordinaire Mindy Weiss helps – setting the perfect table with virtually spotless glasses thanks to her LG QuadWash^™ dishwasher with TrueSteam.

In the second episode, debuting in November, Jesse Tyler Ferguson, Molly Sims, Tabitha Brown, Lauren and Cameron Hamilton, and Tipsy Bartender share their holiday homestyles.

“Holiday meals and celebrations are going to look different this year,” noted Peggy Ang, head of marketing at LG Electronics USA. “With our Homestyle campaign, we aim to inspire people to find new ways to have fun at mealtime and to show them how easy it can be with the right appliances. With a fun, light-hearted approach, the content reminds us to enjoy life’s good moments together – whether it’s small gatherings at home or apart this holiday season.”

As part of the campaign, LG is supporting Meals on Wheels by providing 5,000 meals and friendly visits to seniors across the country this season.