August 6, 2015

Beginning a new chapter in its history, KitchenAid has unveiled a major appliance collection available in stainless steel, black, white and black stainless steel, an industry first. Reflecting visual cues from its best-known product, the iconic stand mixer, the new collection is original yet identifiable as the KitchenAid brand. It will be the brand’s first collection to launch globally, with U.S. availability having kicked off earlier this year.

Among these design elements are red KitchenAid brand medallions that cap the sturdy bar handles found on its refrigerators, wall ovens and dishwashers. Inscribed with “KitchenAid” and “1919,” signifying the year the stand mixer was introduced and the brand was founded, the medallions are meant to serve as an iconic finishing stamp. Beyond the brand’s signature red, the medallions will be offered in other optional colors. 

Throughout the collection, KitchenAid has incorporated a number of new or improved performance features. Four of its new dishwasher models feature a nine-in-one, dynamic wash arm that sprays water everywhere in the dishwasher, including hard to reach places, for better coverage and superior cleaning. Ventilation options include a new perimeter ventilation system that pulls air from each edge of the hood while increasing airflow in the center. A new 30-in. gas cooktop features an Even-Heat Torch Burner with a flame that evenly covers the bottom of cookware to ensure even heating.

Additional performance features include Even-Heat True Convection, with an exclusive bowtie design and convection fan that ensures the inside of the entire oven is heated to, and stays at, the perfect temperature. The Preserva Food Care System featured in the brand’s refrigerators helps extend freshness, minimize odors and delay over-ripening.