Wilsonart

March 17, 2018

As consumers yearn to experience beautiful objects beyond just seeing them on their flat touch-screens, Wilsonart introduces “Blurred Lines,” a new laminate collection that not only blurs the lines between warm and cool color tones, but also transforms the laminate with the company’s exclusive Soft Silk finish. It’s a finish that must literally be felt to be believed.

“Laminate finishes are no longer only about an authentic visual appearance, but an authentic feel as well,” noted Brooke Mays, Product Designer at Wilsonart. “Our Soft Silk ultra-matte finish is incredibly soft and smooth. It is one of the most authentic, true-to-stone finishes we have ever developed at Wilsonart.”

For the past several years, residential consumers have focused on the look of white marble countertops. Today, they are seeking fresh ways to approach white marble and patterns that work within their current spaces, regardless of what their design style is. “Blurred Lines” accomplishes that with looks that blend varying tones and encapsulate trends from both past and present.

Drama Marble and Praline Antico, in particular, mix warm browns and taupe tones that are often found in traditional design with cool grays and white found in contemporary and modern design. The patterns complement any cabinet, appliance or décor.

See how well all eight designs in the Blurred Lines collection work in multiple kitchens and baths in the Wilsonart Visualizer.