September 24, 2021

Caesarstone has partnered with retail tech startup ByondXR to design an interactive, 3D home visualizer that enables customers to visualize Caesarstone products in photorealistic environments.

A market leader since 1987, Caesarstone’s pioneering quartz countertops are made from raw materials and blend sophisticated design with highly engineered durability. With ByondXR’s state-of-the-art 3D visualization tool, Caesarstone’s customers can browse materials and personalize choices in real time, inside their desired kitchen. Using the highest level of 3D photorealism rendering, the experience brings customers’ imagination to life and significantly increases conversion rates and engagement for Caesarstone.

With home renovation rising exponentially due to the pandemic, Caesarstone has capitalized on the demand by investing in an innovative XR (extended reality) program that ensures the safety of customers, eliminates the need to visit a physical showroom and enables customers to make considered purchases.

With a user-friendly interface, digital managers worldwide can effortlessly navigate the system and confidently present Caesarstone products to customers.

With ByondXR, Caesarstone customers can now view the company’s products in 360-degree realistic environments, allowing them to choose their preferred style as well as view catalogues in a completely new and immersive way. Additionally, customers can mix and match products, colors and surfaces, such as walls, countertops, backsplash, flooring and cabinets, as well as order samples on the fly and share their preferred designs online.

The home visualizer allows Caesarstone to gain insight into the customer preferences that drive decision making. It also provides them with efficient service based on their choices, removing the stress from the home renovation process. ByondXR also integrated multilingual and multi-region catalogs into the experience, allowing Caesarstone to quickly deploy a localized version of the visualizer in numerous countries, increasing customer engagement and building a new demographic of consumers.

“Caesarstone chose ByondXR to create a best-in-class 3D visualization tool and quickly deploy it in multiple markets in order to bring our customers around the world an interactive photo-realistic experience that helps them make better decisions during the overwhelming process of space renovation,” said Hagit Bartal Persky, director of global digital acceleration at Caesarstone.