Hanwha Surfaces Launches New HanStone Quartz Website
October 5, 2017
Hanwha Surfaces, the North American subsidiary of the international conglomerate Hanwha L&C, announced the launch of an innovative, user-friendly website for its signature HanStone Quartz brand. Bringing to life the brand’s tagline “Handles Life Beautifully,” the new site offers visitors a fresh perspective of the company’s products through colorful product imagery, installation photographs, enhanced functionality and many other features, including responsive design for easy viewing on tablets and mobile phones.
The new website seeks helps trade professionals such as architects, designers, contractors and fabricators easily explore the benefits of HanStone quartz and quickly find the right colors for their projects, as well as be inspired by information on color trends and real-world residential and commercial projects.
The timing of the new website coincides with more developments at Hanwha Surfaces, including the launch of a second production line for HanStone Quartz this fall, which will expand the company’s North American production to better serve its customers. Additionally, the company has expanded its direct sales model into Virginia and is gearing up to go direct in Southern California and Las Vegas this fall. The new website is the culmination of these advances, helping to bring customers increased knowledge about the company and quicker access to the products, as well as solidifying the brand’s position as a leader in the quartz industry.
Additionally, the company is also launching a new website for its Hanex Solid Surfaces brand. With the tagline “Engineered to Inspire,” the new website demonstrates how anything is possible with Hanex Solid Surfaces.