October 13, 2022

It is with great sadness that Tile of Spain announces the death of Pedro Riaza, who was general secretary of the Spanish Ceramic Tile Manufacturers’ Association (ASCER) for a quarter of a century.

A well-respected industry leader, Riaza retired in 2019 after a long professional career in the ceramic tile sector. Pedro Riaza joined the general secretariat of ASCER in the 1990s, and advised a half a dozen presidents of the association during his 25 year career.

Riaza was decisive in managing outstanding challenges for companies in the sector. He helped to resolve dumping disputes that the Spanish and European industry faced, which were settled under his direction. He also advanced and championed sustainable and energy efficient use processes such as cogeneration.

His passion, expertise and guidance over the years has left its impact and a solid legacy to continue to build upon for future generations.

The Spanish Ceramic Tile Manufacturers’ Association (ASCER) is a private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain is comprised of over 120 manufacturers concentrated primarily in the province of Castellón.