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Curious – But Clueless – About Bidets?

June 6, 2022

A new survey released by Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats, attachments and smart home accessories,  explores American sentiment about bidets.

The survey of more than 1,000 U.S. adults, conducted by Propeller Insights on behalf of Bio Bidet, revealed that while most Americans know little about bidets, many are curious about them. It also revealed a distinct shift in sentiment about the feature from older to younger Americans.

“Bidets are a superior hygienic and environmental solution, which is why we’re so passionate about them,” said James Amburgey, director of business unit development at Bio Bidet by Bemis. “This survey points to the fact that, even though Americans don’t know much about bidets, their associations are positive – especially among younger generations.”

Limited Knowledge of Bidets

Only 12% of American adults say they know a lot about bidets. An overwhelming majority (82%) have never owned one, and more than two-thirds (71%) have never even used one. More than a third of Americans (37%) don’t know what a bidet looks like.

Despite this lack of familiarity, Americans are clearly interested in the product:

● 60% would rather buy a bidet than an NFT
● 45% have done some research recently to see different bidet options
● 44% said bidets are a sleek and luxurious addition to a bathroom
● Many would like to see more bidets in hotels (43%), restaurants (19%) and highway rest stops (13%)
● 41% would like to see bidets in more public bathrooms—60% currently avoid using public bathrooms to poop

Who Wants a Bidet?

The survey also revealed an interesting generational divide. While younger Americans were more likely to associate bidets with cleanliness (42% of 18-24 year olds) and wealth (42% of 25-34 year olds), older Americans were more likely to say that the fixtures were “out of the ordinary” (51% of 45+ year olds).

Perhaps consequently, younger Americans were significantly more likely than older Americans to have used or owned a bidet:

Have ever used a bidet: 36% ages 18-44 and 22% ages 45+
Have ever owned a bidet: 27% ages 18-44 and 8% ages 45+

American men surveyed were more likely to have owned or used a bidet – and more men (29%) than women (16%) planned to shop for one this year. And yet all those surveyed associated bidet use more with women (48%) than men (17%).

“American consumers still have a lot of misconceptions about who bidets are for,” added Amburgey. “They’re for everyone, and we’re working hard to educate consumers about that.”