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Designer Noz Nozawa Selects BlueStar’s 2023 Color of the Year

January 30, 2023

BlueStar is pleased to announce its 2023 Color of the Year, wine red, selected by designer Noz Nozawa. This hue brings optimism, warmth and boldness to any color palette. Nozawa, owner of San Francisco interior design company Noz Design and regional winner of BlueStar’s Kitchen Design Contest, chose the deep and rich hue with burgundy undertones. 

Noz drew on familiarity, leaning towards a color for 2023 that resonates with many, not only those who are comfortable with bold color. The jewel-toned red radiates as it is paired with creamy whites, grounding browns and muted tans. Through her process of picking the 2023 color, Noz looked back at last year’s color trends — blues and greens — to anticipate where they are going. Noz anticipates that 2023’s palette will contrast with last year’s energy focus with a return to warmth.

“There has been a shift in color trend reports that show the excitement of warm tones adjacent to neutrals,” said Noz. “I am seeing a lot of plums and violet reds. I was drawn to these colors that have such full saturation — colors associated with optimism and heart — when I landed on wine red.”

Noz describes wine red as a versatile color, much like the popular green hue of 2022, green with envy. This bold but malleable red feels natural in the kitchen, evoking the desire to enjoy food together and share new moments. Wine red was selected to emulate comfort and familiarity, while also exuding glamour.

“Working with BlueStar to select the Color of the Year felt so natural,” said Noz. “I enjoy their vast color offerings and working with their Build Your Own Tool to bring the color to life. I can’t wait for everyone to see the color in person for the first time at the International Builders Show (IBS).”

BlueStar’s IBS booth will highlight this year’s Color of the Year and is inspired by Noz’s personal kitchen. Wine red appliances, including a new Dual Fuel Range will be paired with warm neutrals, camels and brass hardware to maintain the warmth of the space. BlueStar will be in C2108, within the American Gas Association booth.