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Red Dot Design Award Turns 60


February 10, 2015

The Red Dot stands for top achievements in design all over the world. The seal of quality is awarded to companies that bring products to the market, which set global standards in terms of their attractive design, ease of use and functionality. For 60 years, these products have been selected each year by a jury of independent design experts.

It was in 1955 that a panel of experts came together for the first time at the initiative of the Krupp company and the BDI (“Bundesverband der deutschen Industrie:” Federation of German Industries) to select the best products and exhibit them in a permanent exhibition of attractively designed industrial products. The exhibition was housed in Villa Hügel, Krupp’s headquarters in Essen. By 2014, entries to the product design competition alone numbered more than 4,800.

One distinctive aspect of the Red Dot Design Award is that, to avoid conflicts of interest, no jury member is allowed to be employed at an industrial firm. The jury comprises freelance designers, professors and specialist journalists. The registration phase is currently open until February 11, 2015. For more information, visit www.red-dot.org/pd