Sub-Zero Group, Inc. Announces Grand Opening of New Costa Mesa Showroom
April 17, 2015
Sub-Zero Group, Inc. has opened its new Sub-Zero and Wolf Showroom in Costa Mesa, Calif. Located at the corner of Anton Boulevard and Park Center Drive across from the South Coast Plaza shopping center, the showroom will replace the showroom on Kalmus Drive.
“The South Coast Metro area in Orange County is the prime location for our new showroom,” said Randy Warner, vice president of sales for Sub-Zero Group West. “Sub-Zero and Wolf will now be more accessible than ever to southern California residents, as the showroom is within walking distance of a variety of SoCal home design resources.”
The showroom’s design boasts a large outdoor patio area framed by a nanawall of glass disappearing doors that expose the scenery. The outdoor space also houses a fire pit and a green wall, covered with vegetation. The interior features a fish tank within the bar area, where fish swim among bottles placed on a hydraulic lift. Multiple vignettes feature Sub-Zero and Wolf products, including a contemporary design from Boffi, professional vignette from Mick De Giulio of de Giulio kitchen design, and a transitional style from Bill Draper of Draper DBS, Inc. The all-new line of Wolf Gourmet countertop appliances are also highlighted in individual lead glass light boxes allowing visitors to see every detail.
Zingg Design, Inc., an architectural firm based in Madison, Wisconsin, was tasked with overseeing the design and construction of the entire 10,000-square foot space. The showroom’s product gallery will feature Sub-Zero and Wolf’s portfolio of appliances, including both new and existing product lines. Some of the latest products include Wolf M series ovens, Sub-Zero integrated wine storage and the first-ever Wolf coffee system. Sub-Zero and Wolf corporate chef Chris Habrant will lead cooking demonstrations and provide one-on-one expert advice to guests.
In addition to the new Costa Mesa location, Sub-Zero and Wolf have more than 30 showrooms across the country in cities such as New York, Chicago, Atlanta, and most recently, Dallas. The company also has an expansive international showroom presence in locations such as Australia, Milan, Beijing, London, Mexico City, Brussels, and Singapore.
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