Whirlpool Corp. and Innit Take the Connected Kitchen to the Next Level
June 17, 2016
Whirlpool Corp., the world’s leading manufacturer of major home appliances, and Innit, a leading food tech innovator, announced a partnership to bring a new layer of food intelligence to help people eat and live better. Whirlpool Corp. connected cooking appliances, starting with Jenn-Air brand WiFi connected ovens, will offer the Innit platform to enable advanced automated cooking and dynamic digital recipes to help people cook more at home.
Innit-empowered appliances and apps give consumers a way to access thousands of digitized recipes based on personalized dietary and taste preferences. Consumers will be guided by intuitive step-by-step preparation instructions, and with just a few clicks will be able to cook with chef-level quality on their Jenn-Air connected oven. Cooking is tailored to the weight, temperature and type of food – helping insure great results with no guesswork.
“Whirlpool Corp. has taken a leading role in introducing innovative connected appliances, and the Innit platform adds powerful and intuitive ways to connect food to the kitchen,” said Brett Dibkey, vice president, Integrated Business Units at Whirlpool Corp.
“Jenn-Air and Innit are delivering a new layer of intelligence to the kitchen, helping consumers achieve breakthrough levels of convenience, flavor and healthy cooking,” said Steve Brown, general manager of Jenn-Air. “We’re confident that Jenn-Air consumers, as early adopters, will embrace this technology and the added precision it brings to cooking and entertaining.”
Whirlpool Corp. and Innit plan to begin consumer trials in late 2016, with availability on all Jenn-Air connected wall ovens planned for the first half of 2017. Starting immediately, consumers can get a taste of the joint offering in live demos and cooking classes on Jenn-Air products, offered exclusively at the Pirch retail showroom in SoHo, New York City.
“Nearly every aspect of our lives has benefitted from digital innovation, but food and the kitchen are still largely analog,” said Eugenio Minvielle, founder and president, Innit. “Together, Innit and Whirlpool Corp. are bringing forward a new class of technology to empower people through food, while maximizing simplicity and enjoyment. By unlocking information within food, Innit can help consumers get more out of their Jenn-Air appliances and reduce dinnertime stress.”
Innit’s team of chefs, nutritionists and engineers uses cutting -edge food science and technology to help people manage and prepare their food with ease. The Innit platform identifies and measures food using advanced sensors in the kitchen, recommends recipes based on inventory and automatically executes expert cooking techniques on connected kitchen appliances to produce amazing results every time. Innit was founded in 2013 in Silicon Valley and emerged from stealth mode in November 2015 with $25 million in funding.
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