September 24, 2018

The 2019 Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, today announced Formica Corp. as the Official Sponsor of the KBIS Daybreak Media Breakfast, which replaces the Hard Hat Media Tour. The seated, invitation–only breakfast will be held Tuesday, Feb. 19, 7:00 AM – 8:30 AM, at the Encore and will feature highlights of the National Kitchen & Bath Association (NKBA) Industry Report 2019 and an exclusive preview of the NKBA Trends Report 2019.

“Formica Corporation is thrilled to be the Official Sponsor of the first KBIS Daybreak Media Breakfast,” said Amy Gath, vice president, marketing, Formica Corp. North America. “We are looking forward to showcasing our trend–forward surfaces in this new setting with VIP media and influencers who come to KBIS to see the future of kitchen and bath innovation and design.”

The KBIS Daybreak Media Breakfast will give 12 exhibitors the opportunity to include a new product or innovation in a VIP Media Map distributed to attending media. Map participants will be selected through a brand–blind review by industry influencers. To apply, KBIS exhibitors can complete the VIP Media Map application through October 31, 2018.

“We’re proud to be the show that creates connections between the kitchen and bath industry’s top brands and key media and this breakfast provides a superb forum for interaction,” said Brian Pagel, senior vice president, Emerald Expositions.