KBIS Announces New Virtual Media Tour & Preview Day
December 2, 2021
The National Kitchen and Bath Association (NKBA), owners of the Kitchen and Bath Industry Show (KBIS,) announce the new KBIS 2022 Virtual Media Tour. This remote preview event, presented via video, will give members of the media – worldwide – a sneak peek at some of the industry’s newest product innovations. Luxury appliance maker Signature Kitchen Suite, part of the LG Electronics family of brands, has signed on as the official partner of the KBIS 2022 Virtual Media Preview Tour, which will take place on Feb. 4, 2022, at noon Eastern.
“Partnering with NKBA on the KBIS 2022 Virtual Media Tour is a great way to show our support for the industry and the show,” said Jack Palazzolo, U.S. head of marketing for Signature Kitchen Suite and the LG Home Appliance Builder Division. “We appreciate the opportunity to help NKBA extend the reach of the show to media throughout the country and around the world who may not be able to attend KBIS in person. This is an added benefit for us and our global media friends.”
Suzie Williford, executive vice president and chief strategy officer, NKBA, said, “We are pleased to offer a very special remote preview event, exclusively for members of the media as one of our 2022 KBIS activations. While we hope all who can, will attend KBIS in person, we also appreciate not everyone will be able to travel to Orlando next year. For those able to attend, this preview will set the pace for an exciting on-site experience.”
Registration for KBIS 2022 is now open. It is the largest North American kitchen and bath industry event and is the place to learn, network and celebrate.
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